Final Fantasy XIII: The Complete Official Guide

Inbound Marketing: Get Found Using Google, Social Media...

"Remarkable" book
By Bhavana Musuluri (Boston,MA)- See all my reviews

Brian Halligan (Author)
Dharmesh Shah (Author)
David Meerman Scott (Foreword)

I'm stealing one of the often used words in the book to define the book itself - remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn't require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.

Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-)

Absolute bang for your buck and once you pick up the book, you will finish it!

Review

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Product Description

Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Product Details

Hardcover: 256 pages

Publisher: Wiley (October 19, 2009)

Language: English

ISBN-10: 0470499311

ISBN-13: 978-0470499313

Product Dimensions: 9 x 6.1 x 0.9 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Kindle Shortcuts, Hidden Features, Kindle-Friendly Websites, Free eBooks & Email From Kindle: Concise User Guide for Kindle 2 (US & International), DX, 1, iPhone & iPod (Mobi Manuals) (Kindle Edition)

by Aaron Steinhardt PhD (Author)
Review

NEW!!! MOBI GAMES: WORD MORPH PUZZLES ARE NOW AVAILABLE FOR YOUR KINDLE. TRY VOLUME 1 FOR JUST 1 CENT. SEARCH: WORD MORPH

More eBooks from MobileReference - The Best Books. The Best Prices. The Best Search and Navigation (TM)

All fiction books are only $0.99. All collections are $5.99 or less
Designed for optimal navigation on Kindle and other electronic devices

Search for any title: enter mobi (short for MobileReference) and a keyword; for example: mobi Shakespeare

Mobi Classics: Over 10,000 complete works by Shakespeare, Jane Austen, Mark Twain, Conan Doyle, Jules Verne, Dickens, Tolstoy, Rousseau, Spinoza, Plato, Aristotle and others. All books feature a hyperlinked table of contents, footnotes, and an author-s biography.

Mobi Collected Works: Works of your favorite authors are available as collections that are indexed alphabetically, chronologically and by category, making it easier to access individual books, stories and poems. Collections offer lower prices, the convenience of a one-time download, and they reduce the clutter in your digital library. Search mobi works

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Mobi History: Art, U.S. and European History

Product Description

This concise Kindle manual provides step-by-step instructions on how to do everything with your Kindle FASTER. You will also unlock hidden secrets of your Kindle such as how to download free eBooks, send an email from your Kindle, play preinstalled games or read news for free. Updated on December 1st, 2009.

This eBook includes:
- Keyboard shortcuts for Kindle DX, Kindle 2, and Kindle 1
- How to use Kindle for iPhone & iPod Touch App
- List of Kindle-friendly websites that saves you time typing in long URL addresses
- How to email from Kindle
- How to download thousands of free eBooks
- How to convert your documents to Kindle format
- How to convert PDF Files
- Kindle hidden features such as the Minesweeper, GoMoku (Five in a Row), and the Image Viewer
- How to search the internal dictionary, Wikipedia, and the Internet
- How to use Kindle Web Browser
- Shortcuts to adding bookmarks, clippings and notes
- Shortcuts to viewing periodicals
- Shortcuts to Kindle audio player
- How to buy books
- How to expand an image
- How to use text-to-speech Kindle feature
- How to make a screen shot on Kindle and on iPhone
- How to choose the default dictionary
- How to use Kindle as a calculator
- How to Display the Time
- How to Display Free Memory
- How to Display Wireless Network
- Live Kindle support telephone numbers

Selected Kindle 2 and Kindle DX Shortcuts:

Home Page

• If your home page is sorted alphabetically by either Title or Author, enter Letter Keys (a, b, c, ...) and press the 5-was controller to jump to the page containing the first book starting with that letter,"The", "A", "An" are ignored.
• Alt+Shift+M: Minesweeper game.
• To Display the Time and Free Memory, Press the MENU button.

Viewing Books or Periodicals

• To display an image in full screen mode: Point the 5-way controller to the image, the magnifying glass will be displayed in the center of the image. Press the controller to view the image in full screen mode. Press the controller again to switch to normal mode.
• Alt+B: bookmark the current page, unbookmark the current page. You can view all bookmarks by pressing MENU My Notes & Marks.
• Alt+Aa: to change text size, text-to-speech speech rate, text-to-speech speaking voice (male or female).
• Shift+SYM: start/stop text-to-speech.
• Alt+Shift+1 to 9: changes the spacing between lines (the default is 3).

Search Commands

• Type in a word from any screen. A search box will pop up automatically. Move the 5-way controller to the right twice and select the search location.
• To limit search to a single book, open the book and enter your search term.
• To search all books on your Kindle, click the HOME button, enter your search term.
• To search Wikipedia from any screen, enter the term and move the 5-way controller right to select Wikipedia.
• To search the internet from any screen, enter the term and move the 5-way controller right to select Google.

Text-to-speech

• Shift+SYM: start/stop text-to-speech.
• During text-to-speech: press Spacebar to pause/resume text-to-speech.

Hacking Exposed: Network Security Secrets & Solutions, Fourth Edition (Hacking Exposed) (Paperback)

 Stuart McClure (Author)
 Joel Scambray (Author)
 George Kurtz (Author

"This is the book to use for penetration testing and analysis"
By Ben Rothke "Author of 'Computer Security: 20 ... (USA) - See all my reviews

Hardly a week goes by that CNN does not report a high-profile Web site being defiled or an e-commerce site being penetrated. While most people know why these incidents occurred, Hacking Exposed explains how they occurred and, more important, how to prevent them from occurring.

The cover of Hacking Exposed announces that "Network security is Y2K without the deadline." That alarmist statement, however, is the only hype in the book. The work is packed with real-world examples and links to tools needed to assess the security of any type of client/server and Web system. As they detail the myriad vulnerabilities in different types of systems, the authors provide countermeasures for each of them.

Well organized, the book progresses in an orderly fashion. It methodically goes through the process of exploiting a target to penetrate a system--from identification and enumeration to actual penetration. The authors provide detailed instructions and explanations for many security features and flaws in Unix, Linux, Windows, NetWare, routers, firewalls, and more. Topics covered include state-of-the-art computer and network penetration, as viewed by both the attacker and the defender; remote system identification; vulnerability identification; war dialers; firewall circumvention; and denial-of-service attacks. An appendix explores the security characteristics of Windows 2000.

Some may argue that books such as this one only serve to motivate and educate hackers. The truth is that hackers are already aware of the book's contents. This book is designed for system administrators and managers who need to know their systems' risks and vulnerabilities and how to address them. When they are done with this book, system administrators and managers will be familiar with such critical topics as back channels, port redirection, banner grabbing, and buffer overflows. Hacking Exposed is a must-read for anyone who wants to know what is really happening on their network....

Editorial Reviews

A lot of computer-security textbooks approach the subject from a defensive point of view. "Do this, and probably you'll survive a particular kind of attack," they say. In refreshing contrast, Hacking Exposed, Second Edition talks about security from an offensive angle. A Jane's-like catalog of the weaponry that black-hat hackers use is laid out in full. Readers see what programs are out there, get a rundown on what the programs can do, and benefit from detailed explanations of concepts (such as wardialing and rootkits) that most system administrators kind of understand, but perhaps not in detail. The book also walks through how to use the more powerful and popular hacker software, including L0phtCrack. This new edition has been updated extensively, largely with the results of "honeypot" exercises (in which attacks on sacrificial machines are monitored) and Windows 2000 public security trials. There's a lot of new stuff on e-mail worms, distributed denial-of-service (DDoS) attacks, and attacks that involve routing protocols.


The result of all of this familiarity with bad-guy tools is a leg up on defending against them. Hacking Exposed wastes no time in explaining how to implement the countermeasures--where they exist--that will render known attacks ineffective. Taking on the major network operating systems and network devices one at a time, the authors tell you exactly what Unix configuration files to alter, what Windows NT Registry keys to change, and what settings to make in NetWare. They spare no criticism of products with which they aren't impressed, and don't hesitate to point out inherent, uncorrectable security weaknesses where they find them. This book is no mere rehashing of generally accepted security practices. It and its companion Web site are the best way for all of you network administrators to know thine enemies. --David Wall

Topics covered:

• Security vulnerabilities of operating systems, applications, and network devices
• Administrative procedures that will help defeat them
• Techniques for hacking Windows 95, Windows 98, Windows Me, Windows NT 4.0, Windows 2000, Novell NetWare, and Unix
• Strategies for breaking into (or bringing down) telephony devices, routers, and firewalls

Review

... Hacking Exposed, the seminal book on white-hat hacking and countermeasures. Hacking Exposed (www.hackingexposed.com) is now in its second edition, and should be required reading for anyone with a server or a network to secure. (Bill Machrone, VP, Technology for ZiffDavis Media) (PC Magazine )
>> read more...

Facebook For Dummies (Kindle Edition)

by Leah Pearlman (Author)

Very Basic Information, Good if You've Never Used Facebook But Plan to, However if You're Already Familiar with FB, Not Much Use
By James N Simpson (Gold Coast, QLD Australia) - See all my reviews

I joined Facebook a few months ago, didn't know anything at all about it, just that other people wanted me on there too. If I had picked up this book at that exact stage of my Facebook experience it would have been very, very helpful, especially in knowing just what all the terminology and features were going on about. Having used Facebook for a few months now (and believe me there's lots of elements to Facebook I don't know) being that through trial and error I have become familiar with the basic tools on the site, (write on wall, post an image, start/edit a photo album, send someone a message etc) I found there wasn't really anything this very basic book could teach me. Well except I did find out what poke means, I had always wondered. The book really doesn't go into too much depth at all other than the basics. A lot of those basics if you're familiar with e-mail or basic photo software, wordprocessing you'll have no trouble working out yourself either.

This book would be ideal for the don't use a computer much in your life type people who have heard about Facebook, know their grandkids or whoever are on there and want to become a part of the very easy communication method. Facebook is a great site, by far an easier way of communicating than e-mail, chat rooms or anything else plus it's lots of fun! So if you're a bit daunted by it, then by all means this sort of book will be a great aid. If you're already familiar with the basics of Facebook, then there's really not much this book can offer you.

By the way Facebook has recently changed its layout and member profile appearances (it calls these changes the new Facebook) something which has dated this book still using the old (or classic layout) a fair bit even though it is still 2008 at the time of this review, the same year as publication.

There's actually a better book than this for those not too computer savy called Facebook: The Missing Manual. If they are both around the same price, I'd get that instead.

Editorial Reviews

Product Description

Facebook is certainly one of the hottest sites on the Web. Not only does it help people get connected and stay connected with family and friends, it is increasingly being used by businesses to connect with their customers. If you've thought about getting into the Facebook community, Facebook For Dummies is a great tool to help you maximize the experience.

Written by a pair of Facebook insiders, this handy guide shows you how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business. You'll find out who's on Facebook, how to protect your privacy, how others use the site, and how to tailor the system to meet your needs. Find out all about:

• Creating a Facebook profile that enhances your real-world relationships
• Sharing photos and messages with friends
• Joining networks for your city, school, or work
• Managing the amount of information you share
• Understanding and using synchronous and asynchronous messaging, private and public communication, and active and passive interactions
• Taking advantage of free and paid ways to use Facebook for business

Whether you want to connect with friends already on Facebook or be the first on your block to join, Facebook For Dummies will smooth the way!

From the Back Cover

Find out how to maximize your Facebook experience

Create a Facebook profile that enhances your real-world relationships

Whether you want to connect with friends already on Facebook or be the first on your block to join, this is the book you need. Written by a pair of Facebook insiders, Facebook For Dummies shows how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business.

Discover how to:

• Create a profile to your liking
• Share photos and messages with friends
• Join networks for your city, school, or work
• Manage the amount of information you share
• Use Facebook for business

About the Author

Carolyn Abram: One of the first Facebook users on the west coast, Carolyn took her English degree from Stanford University (Class of 2006), and decided the best career move was to get paid to be on Facebook all day long. On the Product Team since 2006, Carolyn has managed voice, language, and tone for Facebook, while contributing as an author and manager of the Facebook Company Blog. Originally from Ardsley, New York, Carolyn currently resides in Palo Alto. She boasts the highest ratio of mess to desk at the office. Her hobbies include hiking, writing, enjoying sunshine, mocking her friends, and Ultimate Frisbee.

Leah Pearlman graduated with a degree in Computer Science from Brown University, where she first signed up for Facebook to find out the name of a boy in a class. Typical. She spent two years at Microsoft learning the product management ropes (seriously, there are ropes) before becoming a Product Manager for Facebook. Since joining, she has worked on a wide range of projects including messaging and the Inbox, News Feed, Pages, and Ads. At the office, Leah’s desk is always clean, except sometimes when it’s not, and instead of a chair, she sits on an inflatable ball — she has only fallen twice while people were watching. Her hobbies include snowboarding (though she feels pretentious every time she says it), writing (see previous parenthetical comment), and also playing Ultimate Frisbee.